Facebook has become a marketing and advertising tool for all kinds of business. Facebook is a great way for businesses to market their goods and/or professional services. Some have yet to see great results. Visit higher education geofencing marketing before reading this.
Many companies failed to reach their targets for traffic and visitors. Some people hesitate to utilize this platform for marketing because they are afraid they may not get the results they desire and they might waste money. In order to alleviate these fears, it is important that new businesses take into consideration a number of things prior to putting up ads on Facebook.
What is your objective? Do you want to attract more visitors to your website? Want to increase your fan base? Do you want to build an eMail directory? It is important to be clear with your goal. This will help you choose the appropriate approach.
It is important that you identify your niche market. The niche that is best for your organization should be chosen. Facebook marketing is not only about gaining a large number of fans who ‘like your FB page’, it’s also about creating a community of customers.
You should also pay close attention to how the advertisement looks. Select photos or terms which will grab the attention of Facebook customers at first glance. You can ask them a question in the title of your advertisement to grab their interest. Make sure that your main ad contains a clear call to action so your target audience will be motivated to see your advertisement.
The split-testing of your advertisement will probably be the single most important thing you can do when deciding to use Facebook to promote. You create different forms of an identical advertisement in split tests. Use completely different graphics or titles and even the body of your ad. After letting the ads air, look for the one that has the highest performance. Also, analyze your ad’s performance at different points in the day. You can temporarily stop the less successful ads for the campaign once you decide which ones are the most effective. Don’t forget, split testing takes time. You should therefore be patient. You can use this method to determine which promotion is best suited for your particular campaign.
Facebook allows you to bid for your ads. Facebook must approve your actual advertisement to confirm that you are following its rules. This can sometimes take some time.
You can bid higher than what Facebook advises if you’re in a rush to finish the advertisement. The truth is that facebook gives preference to high bidders. This is only an offer. Always remember that it’s NOT the price for the advertisement. Facebook will determine the true cost. Most of the times, it is significantly less expensive than your bid.